While working with the Calgary team of Critical Mass Agency, I was requested to work on Rolex with my extensive experience with previous luxury brands. Leading the design of the World of Rolex section which included the areas of sports, arts, culture and science.
Each section focuses heavily on large imagery and video to highlight the beauty and people involved in each of the above sections along with the account of different historical, memorable and feature events.
Rolex prides itself in being heavily involved with its community and supporting different artists, athletes and scientists to work towards their greatness. Displaying all this in true Rolex fashion was of utmost importance to reflect the level of their achievements.
- Photoshop
- Research
- Stakeholder Presentations
- Strategy
- User Experience Design