As North America’s top agency pick for the outdoor sport and tourism industry for the likes of Lululemon, Whistler Blackcomb, Jay Peak Vermont, MEC and The North Face, Origin Outside was seeking a fresh new look to take them into 2020. They wanted it to really show what sets their agency apart from all the others when it comes to the outdoors – that their team lives, breaths and eats the outdoors.
Instead of focusing on just pictures of the outdoors, the concept behind the new look was to focus on striking photos of their own staff being their clients’ clients including things such as skiing, outdoor running and the rural setting for yoga.
The content was written in a much more conversational style to show the approachable nature of the agency. It also features an area that brings all their info front and centre including a link to their own Google results so clients don’t have to.
- InVision
- Research
- Sketch
- Strategy
- User Experience Design