Design is not just an art. It’s a skill.
It is not about owning an artistic vision, but rather being able to know how to facilitate and encourage the best ideas to surface from various stakeholders.
The true value of a designer is knowing how to extract the problem, take in ideas and feedback, listen to and understand them, encourage discussions about them and then be able to translate them into effective design solutions.
Strategist
Great designers maintain perspective
Being over passionate can cloud one’s ability to consider improvements. Taking in ideas and criticism in a professional manner leads to truly successful products.
The desire to step back and listen, look for holes and leave room for improvement, without bias, allows for refinements in the product to surface easily from anyone in the team.
Communicator
The only stories we remember
are the compelling ones.
A user’s journey through a product is like walking them chapter by chapter through the story we want to tell them. The goal is not just to get them to complete the story, but to want to go back and read it again and share that story with others.
The best products don’t need to force engagement. It comes naturally.