Strategy. UX. Design
Fuelled by Passion & Coffee
RBC
Rewards
As the RBC Rewards program heads through a transformation initiative, a redesign of the program itself, as well as the site, required a leading role that involved an understanding of the shift in business objectives, the effects on various bank partners, the adjustment in existing team roles, while guiding a digital team including research, UI, UX, content and design.
RBC Rewards Case StudyRBC
MyAdvisor
Canadians seeking more control of their financial future are making it clear they want the best of both worlds – digital with a human touch. As of this May 2019, 1 million Canadians are now connected in real time to personalized, interactive financial plans and live advisor expertise – all through the digital innovation of MyAdvisor at RBC.
MyAdvisor Case StudyTD
Responsive Design
Changing the interface and back end of any bank is always a process that has to be measured twice. When dealing with people’s finances, it is nearly impossible to allow for any hiccups.
Alongside the development strategy team, the requirement was to consult with all partners and create a new responsive frameworks system and library based on the current TD website. An in-depth Analysis and research of the existing patterns was performed and from that, new, fluid responsive patterns were created to fulfill TD’s communication and design needs.
TD Responsive Design System Case StudyTD Wealth
Mobile App Integration
As TD Wealth Management aimed to improve the technology of their platform and increase their offerings, they knew that it was also an opportune time to give their site a facelift and move forward with integrating the system into the, already popular, mobile app.
With an extensive background in financial institutions paired with a keen eye for innovation in technology, I was recruited to work with the TD Wealth Management team to bring their complex investment user interface to a higher level on desktop, and gain an edge on the competition by making the interface mobile app-friendly.
TD Wealth Case StudyFour Seasons Hotels & Private Residences
Global Partner
As a consultant-of-choice for all global Four Seasons Hotels & Resorts and Head Office projects, designs, from concept to execution, were strategized and executed included an array of digital features for each resort, including integrating Apple Watch technology for their residences, restaurant microsites and main site features while working alongside a global team of clients and consultants across many time zones and working around many different languages.
Four Seasons Case Study