The Work
Here’s a selection of the latest projects I’ve been a part of. There’s more coming all the time, so feel free to visit again later to see what’s new. If you don’t see something that tickles your fancy at first here, check the tag cloud to the right and see if there’s something there that peaks your interest!
Ok, ‘nuf talk — enjoy!
Medworxx
Nov 3rd
As a medical technology company specializing in the area of Patient Flow in hospitals, Medworxx’s brand and presence both online and offline, needed some love and attention. Creative Passion was engaged to evolve their current brand, deliver a new website that could be easily managed by the internal team and provide functions on the site that would establish Medworxx as thought leaders in the area of Patient Flow.
The rebrand was really an evolution of their old brand — refining the choice of typeface used in the logo and using colours that were bright and vibrant, yet still professional and modern. The website was developed as a CMS so that employees of Medworxx could quickly and easily add content to their site. Lastly, a new feature area was developed on their website to truly make them stand out as thought leaders in a fairly foggy area in Patient Flow. The main issue is that people use the terms and language in different ways throughout Canada and the rest of the world. Medworxx now has a Resource Library that anyone can reference to see definitions of terms, read articles, view whitepapers, etc. that can help clarify and unify much of the language.
Click on the thumbnails below to see highlighted sections of the site or visit the live site pf.medworxx.com
Citi.com Website
Nov 3rd
Designed in collaboration with Critical Mass Toronto, Citi.com was a revolutionary rebranding project that took the refresh from the website to print instead of vice-vera. It also changed the way online banking can be perceived — truly a design that thought of the end-user first instead of only focusing on internal banking perspectives.
The design process was very detailed and focused on such things as keeping clients above the fold, allowing them to bank in one screen, customize the site to satisfy their most frequent tasks, and add more usability than ever before including an online financial advisor tool. The site, originally designed for the United States, was so well received that it is being rolled out Internationally including both Asia and Europe.
PDF REVIEWS:
1. New York Times. “Bucks: Citibank Adds Money-Tracking Tools to Online Banking”. Download the PDF here.
2. The Financial Brand. “Citibank.com’s Extreme Website Makeover”. Download the PDF here.
3. Video of the new rebranded website — Click here to play.
Click on the thumbnails below to see highlighted sections of the site or visit the live site citi.com
Toyota 2010 4Runner Website
Feb 8th
Designed in collaboration with Lollipop, the Toyota 2010 4RUNNER website was designed with true user involvement in mind. The site revolves around a contest where users can upload videos showing why they should win a new 2010 4RUNNER. These videos can be shared across various social media sites.
The video player was custom designed for 4RUNNER to match the sites look and feel to give a completely seamless design experience for the user.
The site also features videos that show users various features and how to use them as well as the components of the 4RUNNER that make it “Stronger. Safer. Smarter.”
Click on the thumbnails below to see highlighted sections of the site or visit the live site 4Runner.ca
MINI AdBuilder
Feb 8th
There are few companies that are as strict with their branding guidelines as BMW/MINI. In order to make sure that their dealers were not hassled by “nit-picking” the ads they needed to promote their cars, we came up with the idea of AdBuilder. It gave the dealers the freedom to create ads of what they wanted, when they needed them, and also gave head office the peace of mind that the brand was still being followed to a T. The internal program allowed dealers to login to an internal software, and follow a step-by-step process in which they got to pick the attributes of their ad such as car, colour, headline, caption, ad format and colour specs and automatically populated their own dealer information on the ad. They would be given an option to email the final file to a printer or to save a PDF.
The whole system was originally done for BMW and was so successful that they ran it out for MINI as well.
Happy head office, happy dealers, happy us!
Click on the thumbnails below to see highlighted sections of the internal site.
Virgin Mobile
Feb 8th
Virgin Mobile is a super fun and exciting brand — their look and feel changes with each of their campaigns and this was a big challenge in designing their site! They needed a site that would easily facilitate their ever-changing look through a CMS, but not look CMS driven. This was done on their home page and content pages by allowing images to bleed into an area that looked like it was part of the background, but was actually part of the images. A great solution that allowed for flexibility and ease of use. Other features that were designed for the site were tools that helped users decide which plans and phones were best suited for them based on their “Help Me Decide” user tool. Another great feature was a 360˚ interactive tool for each phone they offered that allowed users to explore the phone’s features in more detail and then follow with plans that went with that particular phone.
The resulting site was fun to view and interact with for users, but also easily updatable for the client.
This version of the site is no longer available online.
Click on the thumbnails below to see highlighted sections of the internal site.
