Posts tagged web 2.0

Google Buzz

What is Google Buzz?

Twitter/Facebook/GoogleMaps for online use and mobile? Its being released today and here’s the down­low on the new app!

Check it out: What is Google Buzz?

A Quick Look at Mobile Web Designs

Designing for Mobile isn’t exactly like design­ing for web.

It requires sim­pli­fi­ca­tion like never before. Where before we had to worry about what inter­net browser a user was surf­ing on, now we have to tar­get actual cell phones as not all allow sim­i­lar view­ing. This arti­cle explores some nice points about some basic prin­ci­pals and ideas for this ever grow­ing industry.

Check it out: A Quick Look at Mobile Web Designs

Toyota 2010 4Runner Website

Toyota 2010 4Runner Main Image

Designed in col­lab­o­ra­tion with Lollipop, the Toyota 2010 4RUNNER web­site was designed with true user involve­ment in mind. The site revolves around a con­test where users can upload videos show­ing why they should win a new 2010 4RUNNER. These videos can be shared across var­i­ous social media sites.

The video player was cus­tom designed for 4RUNNER to match the sites look and feel to give a com­pletely seam­less design expe­ri­ence for the user.

The site also fea­tures videos that show users var­i­ous fea­tures and how to use them as well as the com­po­nents of the 4RUNNER that make it “Stronger. Safer. Smarter.”

Click on the thumb­nails below to see high­lighted sec­tions of the site or visit the live site 4Runner.ca

Alberto

Alberto VIP Get Famous Title

Fashion Week in Toronto is HUGE. As a lead­ing hair prod­uct brand, Alberto wanted to do some­thing fun and unique for its users. We devised a whole cam­paign based on the idea of allow­ing a reg­u­lar per­son to get the star-treatment through Alberto’s VIP Platinum Pass.

The VIP Pass allowed reg­is­tered users to access things such as pre­mium restau­rant reser­va­tions, per­sonal shop­pers at high-end retail­ers, spe­cial invi­ta­tions to élite events for the VIP and their reg­is­tered “Entourage”, oppor­tu­ni­ties to get their hair and makeup done by celebrity styl­ists and a gos­sip app for their cell phones that updated them on celebrity whereabouts.

It also fea­tured a con­test for hair styl­ists and makeup artists to work with mod­els to be ranked the Top Platinum Artists rated by VIP users. The finale was done at a roof-top party for VIPs, the Entourage & Guests.

Click on the thumb­nails below to see high­lighted sec­tions of the campaign

 

LavaLife

SNAP! Microsite

Snap by LavaLife

Agency: Mindblossom   |   Role: Art Direction/Design