Posts tagged promotion

The Digital A-List

Feb 22nd

So many companies want to jump on the SN bandwagon, but some are truly doing it well!

I can’t count the number of companies I’ve had just say things like “We need to Twitter”, or “We need to be on Facebook” or something else along those lines. Forget if there is anything relevant they have to offer in any of these social networks, its just the latest craze and they NEED to be part of it. They have a deadline and no strategy, but need something brilliant. They put money into it and don’t bother making it work by maintaining it. Its a song I know I’ve sung before on my site. Ok, but here’s the silver lining: There are some companies that are making my jaw drop sometimes with some of their ideas of how to make use of SN sites to really drive consumers to their brand and interact with it! Some of them have even used MULTIPLE SN sites for a single campaign and really made it worth the consumers time and really engaged them in a great online experience. Kudos to them!

Check it out: Digital A-List 2010

Ad campaign, Consumer, Facebook, promotion, Social Networking, Strategy, Twitter

Toyota 2010 4Runner Website

Feb 8th

Posted by Creative Passion in The Work

Designed in collaboration with Lollipop, the Toyota 2010 4RUNNER website was designed with true user involvement in mind. The site revolves around a contest where users can upload videos showing why they should win a new 2010 4RUNNER. These videos can be shared across various social media sites.

The video player was custom designed for 4RUNNER to match the sites look and feel to give a completely seamless design experience for the user.

The site also features videos that show users various features and how to use them as well as the components of the 4RUNNER that make it “Stronger. Safer. Smarter.”

Click on the thumbnails below to see highlighted sections of the site or visit the live site 4Runner.ca

cars, contest, promotion, Toyota, video, web 2.0

Alberto

Feb 8th

Posted by Creative Passion in The Work

Fashion Week in Toronto is HUGE. As a leading hair product brand, Alberto wanted to do something fun and unique for its users. We devised a whole campaign based on the idea of allowing a regular person to get the star-treatment through Alberto’s VIP Platinum Pass.

The VIP Pass allowed registered users to access things such as premium restaurant reservations, personal shoppers at high-end retailers, special invitations to élite events for the VIP and their registered “Entourage”, opportunities to get their hair and makeup done by celebrity stylists and a gossip app for their cell phones that updated them on celebrity whereabouts.

It also featured a contest for hair stylists and makeup artists to work with models to be ranked the Top Platinum Artists rated by VIP users. The finale was done at a roof-top party for VIPs, the Entourage & Guests.

Click on the thumbnails below to see highlighted sections of the campaign