Nestle has become a tar­get of the moment — but does it make us won­der now if Facebook Moderators need PR lessons???

It just makes me won­der if “Facebook Moderator” will soon become an actu­ally trained posi­tion in a com­pany rather than just see­ing who has time to respond and keep an eye on the company’s Facebook Fan page? I’ve seen down­hill inci­dents like this now with Nestle as well as Zip Car which both ended up need­ing dam­age con­trol because of what some­one at the given com­pany posted or responded on the social net­work­ing site. While this was a defen­sive tac­tic that even the PR rep agreed with (uphold­ing the brand stan­dards and keep­ing the com­pany out of a neg­a­tive light), she did say that it was worded very poorly and in bad taste. Companies that decide to have a Facebook page should care­fully select who mod­er­ates it and make sure that it would be the same per­son that they would hap­pily present to a room full of mil­lions of poten­tial buy­ers, because essen­tially that’s what the indi­vid­ual is doing.

Check it out: Nestle to Facebook Fans: Consider Yourself Embraced