Posts tagged National
MINI AdBuilder
Feb 8th
There are few companies that are as strict with their branding guidelines as BMW/MINI. In order to make sure that their dealers were not hassled by “nit-picking” the ads they needed to promote their cars, we came up with the idea of AdBuilder. It gave the dealers the freedom to create ads of what they wanted, when they needed them, and also gave head office the peace of mind that the brand was still being followed to a T. The internal program allowed dealers to login to an internal software, and follow a step-by-step process in which they got to pick the attributes of their ad such as car, colour, headline, caption, ad format and colour specs and automatically populated their own dealer information on the ad. They would be given an option to email the final file to a printer or to save a PDF.
The whole system was originally done for BMW and was so successful that they ran it out for MINI as well.
Happy head office, happy dealers, happy us!
Click on the thumbnails below to see highlighted sections of the internal site.
Virgin Mobile
Feb 8th
Virgin Mobile is a super fun and exciting brand — their look and feel changes with each of their campaigns and this was a big challenge in designing their site! They needed a site that would easily facilitate their ever-changing look through a CMS, but not look CMS driven. This was done on their home page and content pages by allowing images to bleed into an area that looked like it was part of the background, but was actually part of the images. A great solution that allowed for flexibility and ease of use. Other features that were designed for the site were tools that helped users decide which plans and phones were best suited for them based on their “Help Me Decide” user tool. Another great feature was a 360˚ interactive tool for each phone they offered that allowed users to explore the phone’s features in more detail and then follow with plans that went with that particular phone.
The resulting site was fun to view and interact with for users, but also easily updatable for the client.
This version of the site is no longer available online.
Click on the thumbnails below to see highlighted sections of the internal site.
XPress Bet
Feb 8th
Online betting for horse races is a slightly complicated matter. MEC saw an opportunity to make it a more customized experience for their users through the XPressBet website. The existing site was something that users had become familiar with over many years, so changing it was something of a delicate matter. They needed to show users that this change would make things easier for them and allow them a more flexible and customized experience. After a lot of research and testing, MEC/XPressBet had developed some new functionality that worked great, but needed a little love in the aesthetics department ;o)
The new site had a clean and polished look with vibrant images and added ease through new usability features and tools. To allow for an easy transition for their users, they were allowed to opt in to using the new site or keep with the old one for a specified time. The response of users wanting to use the new site was overwhelming!
Click on the thumbnails below to see highlighted sections of the site or visit the live site: XPressBet.
