Posts tagged International

Designed in col­lab­o­ra­tion with Critical Mass Toronto, Citi.com was a rev­o­lu­tion­ary rebrand­ing project that took the refresh from the web­site to print instead of vice-vera. It also changed the way online bank­ing can be per­ceived — truly a design that thought of the end-user first instead of only focus­ing on inter­nal bank­ing perspectives.

The design process was very detailed and focused on such things as keep­ing clients above the fold, allow­ing them to bank in one screen, cus­tomize the site to sat­isfy their most fre­quent tasks, and add more usabil­ity than ever before includ­ing an online finan­cial advi­sor tool. The site, orig­i­nally designed for the United States, was so well received that it is being rolled out Internationally includ­ing both Asia and Europe.

PDF REVIEWS:

1. New York Times. “Bucks: Citibank Adds Money-Tracking Tools to Online Banking”. Download the PDF here.

2. The Financial Brand. “Citibank.com’s Extreme Website Makeover”. Download the PDF here.

3. Video of the new rebranded web­site — Click here to play.

Click on the thumb­nails below to see high­lighted sec­tions of the site or visit the live site citi.com