Posts tagged information architecture

Virgin Mobile is a super fun and excit­ing brand — their look and feel changes with each of their cam­paigns and this was a big chal­lenge in design­ing their site! They needed a site that would eas­ily facil­i­tate their ever-changing look through a CMS, but not look CMS dri­ven. This was done on their home page and con­tent pages by allow­ing images to bleed into an area that looked like it was part of the back­ground, but was actu­ally part of the images. A great solu­tion that allowed for flex­i­bil­ity and ease of use. Other fea­tures that were designed for the site were tools that helped users decide which plans and phones were best suited for them based on their “Help Me Decide” user tool. Another great fea­ture was a 360˚ inter­ac­tive tool for each phone they offered that allowed users to explore the phone’s fea­tures in more detail and then fol­low with plans that went with that par­tic­u­lar phone.

The result­ing site was fun to view and inter­act with for users, but also eas­ily updat­a­ble for the client.

This ver­sion of the site is no longer avail­able online.

Click on the thumb­nails below to see high­lighted sec­tions of the inter­nal site.