Mom’s are look­ing to real feed­back through social media meth­ods to help them make pur­chas­ing decisons

As a newer gen­er­a­tion of internet-friendly moms are emerg­ing (per­haps?), more and more of them are look­ing online for help in decid­ing what prod­ucts to pur­chase. Looking to every­thing from forums to YouTube to Facebook (to name a few options), it com­pares only to in-store sales in decid­ing fac­tors! It makes a huge dif­fer­ence seeing/reading a review by some­one who has actu­ally expe­ri­enced the prod­uct rather than just read­ing a spec sheet and prod­uct descrip­tion given by the man­u­fac­turer. My lat­est thing has been to look to Consumers Reports (with a sub­scrip­tion for full access) for unbi­ased test­ing reviews paired with user reviews to make major pur­chas­ing deci­sions. I guess its not just moms that are look­ing for real reviews.

Read the arti­cle: Mom’s Place Trust in Other Consumers