Posts tagged Facebook

Is Facebook for ALL retailers?

I still remem­ber when Flash came out and all my clients “needed” a new site done in Flash for them. At that time, SEO was not really hold­ing hands with Flash and, while it made sense for some clients, I was still con­fused why other clients wanted to jump on the band­wagon for some­thing that clearly may not appeal to their con­sumer base. This is more or less how I feel about retail­ers hav­ing a pres­ence on Facebook. While I think it is a give in for some, such as Winners, who barely put some­thing new on their page and it gets thread upon thread of user-generated buzz and feed­back, it clearly may serve no pur­pose at all for clients that don’t have con­sumers that are active on Facebook or offer no added value to their Facebook pres­ence. I know a cer­tain car shar­ing com­pany that did not have some­one mon­i­tor­ing their Facebook page and when a con­cern was posted by one user, instead of address­ing it asap, it was left for weeks. This unfor­tu­nately opened the door for their other Facebook fans to jump on the thread and com­plain about the com­pany and their lack of cus­tomer ser­vice. It was addressed later, but that lack of con­stant pres­ence, defeats the pur­pose of being there. So, for any com­pa­nies out there that want to be part of the Facebook party — please make sure you have the resources to do it right or it will bite you in the ass!

Check it out: Retailers and Meaningful Facebook Presence