Posts tagged contest

Contest vs. Free Labour

Apr 19th

What is the line between “Fan-Based Contest” and just getting your fans to do work for you?

I’m all for viral marketing, letting fans have a piece of the “invention” pie and so on. When I read the title of this article, I thought it was a cool idea and was interested to see how it was done and how its panning out. While popularity for the contest seems to be working, the promo work done for the contest by the fans is less than stellar to say the least.

Its seems Mountain Dew didn’t even allow the fans to help create the flavours. It started with 7 sample flavours. Narrowed down to 3 from there. Fans were then divided into “Nations” that were given the task to do everything to promote thse flavours including working with Mountain Dew’s existing agencies to create online promos. They were also tasked to go on a cross-country road trip to promote their given flavour. I wonder if these people were paid for their time and if, creatively, these are the ads that Mountain Dew would have wanted had this been done as an internal campaign rather than a “contest”.

Bears the ugly head of Spec Work…

Check it out: Mountain Dew Releases 3 Fan-Created Flavors

contest, food/beverage, Strategy, web 2.0

Old Spice Getting New Fan Following

Feb 24th

Posted by Creative Passion in News

Its not just the stuff your grandfather used to wear!

In an attempt to get a younger/newer following of loyal Old Spice wearers, they have made their image funnier, younger and really Chuck Norris-inspired! The latest success of this brand revival is based on the commercials with “The Guy on the Horse”. Isaiah Mistafa (The Guy on the Horse) is now on Twitter and has 1,601 followers to date! <— no pun intended. Old Spice’s Facebook presence has also taken advantage of “The Guy on the Horse“‘s popularity and is now holding a contest/poll of which TShirt design they should release on their website! Its a great, easy way to engage their fans and to keep the campaign fire going while its still hot.

Check it out: Meet the Hot New Old Spice Guy
Agency: Wieden+Kennedy

Ad campaign, contest, Facebook, Old Spice, Strategy, web 2.0

Toyota 2010 4Runner Website

Feb 8th

Posted by Creative Passion in The Work

Designed in collaboration with Lollipop, the Toyota 2010 4RUNNER website was designed with true user involvement in mind. The site revolves around a contest where users can upload videos showing why they should win a new 2010 4RUNNER. These videos can be shared across various social media sites.

The video player was custom designed for 4RUNNER to match the sites look and feel to give a completely seamless design experience for the user.

The site also features videos that show users various features and how to use them as well as the components of the 4RUNNER that make it “Stronger. Safer. Smarter.”

Click on the thumbnails below to see highlighted sections of the site or visit the live site 4Runner.ca

cars, contest, promotion, Toyota, video, web 2.0

Alberto

Feb 8th

Posted by Creative Passion in The Work

Fashion Week in Toronto is HUGE. As a leading hair product brand, Alberto wanted to do something fun and unique for its users. We devised a whole campaign based on the idea of allowing a regular person to get the star-treatment through Alberto’s VIP Platinum Pass.

The VIP Pass allowed registered users to access things such as premium restaurant reservations, personal shoppers at high-end retailers, special invitations to élite events for the VIP and their registered “Entourage”, opportunities to get their hair and makeup done by celebrity stylists and a gossip app for their cell phones that updated them on celebrity whereabouts.

It also featured a contest for hair stylists and makeup artists to work with models to be ranked the Top Platinum Artists rated by VIP users. The finale was done at a roof-top party for VIPs, the Entourage & Guests.

Click on the thumbnails below to see highlighted sections of the campaign