Posts tagged Consumer

The Digital A-List

Feb 22nd

So many companies want to jump on the SN bandwagon, but some are truly doing it well!

I can’t count the number of companies I’ve had just say things like “We need to Twitter”, or “We need to be on Facebook” or something else along those lines. Forget if there is anything relevant they have to offer in any of these social networks, its just the latest craze and they NEED to be part of it. They have a deadline and no strategy, but need something brilliant. They put money into it and don’t bother making it work by maintaining it. Its a song I know I’ve sung before on my site. Ok, but here’s the silver lining: There are some companies that are making my jaw drop sometimes with some of their ideas of how to make use of SN sites to really drive consumers to their brand and interact with it! Some of them have even used MULTIPLE SN sites for a single campaign and really made it worth the consumers time and really engaged them in a great online experience. Kudos to them!

Check it out: Digital A-List 2010

Ad campaign, Consumer, Facebook, promotion, Social Networking, Strategy, Twitter

Virgin Mobile

Feb 8th

Posted by Creative Passion in The Work

Virgin Mobile is a super fun and exciting brand — their look and feel changes with each of their campaigns and this was a big challenge in designing their site! They needed a site that would easily facilitate their ever-changing look through a CMS, but not look CMS driven. This was done on their home page and content pages by allowing images to bleed into an area that looked like it was part of the background, but was actually part of the images. A great solution that allowed for flexibility and ease of use. Other features that were designed for the site were tools that helped users decide which plans and phones were best suited for them based on their “Help Me Decide” user tool. Another great feature was a 360˚ interactive tool for each phone they offered that allowed users to explore the phone’s features in more detail and then follow with plans that went with that particular phone.

The resulting site was fun to view and interact with for users, but also easily updatable for the client.

This version of the site is no longer available online.

Click on the thumbnails below to see highlighted sections of the internal site.