Posts tagged Celebrity

Fashion Week in Toronto is HUGE. As a lead­ing hair prod­uct brand, Alberto wanted to do some­thing fun and unique for its users. We devised a whole cam­paign based on the idea of allow­ing a reg­u­lar per­son to get the star-treatment through Alberto’s VIP Platinum Pass.

The VIP Pass allowed reg­is­tered users to access things such as pre­mium restau­rant reser­va­tions, per­sonal shop­pers at high-end retail­ers, spe­cial invi­ta­tions to élite events for the VIP and their reg­is­tered “Entourage”, oppor­tu­ni­ties to get their hair and makeup done by celebrity styl­ists and a gos­sip app for their cell phones that updated them on celebrity whereabouts.

It also fea­tured a con­test for hair styl­ists and makeup artists to work with mod­els to be ranked the Top Platinum Artists rated by VIP users. The finale was done at a roof-top party for VIPs, the Entourage & Guests.

Click on the thumb­nails below to see high­lighted sec­tions of the campaign