Posts tagged cars
Toyota 2010 4Runner Website
Feb 8th
Designed in collaboration with Lollipop, the Toyota 2010 4RUNNER website was designed with true user involvement in mind. The site revolves around a contest where users can upload videos showing why they should win a new 2010 4RUNNER. These videos can be shared across various social media sites.
The video player was custom designed for 4RUNNER to match the sites look and feel to give a completely seamless design experience for the user.
The site also features videos that show users various features and how to use them as well as the components of the 4RUNNER that make it “Stronger. Safer. Smarter.”
Click on the thumbnails below to see highlighted sections of the site or visit the live site 4Runner.ca
MINI AdBuilder
Feb 8th
There are few companies that are as strict with their branding guidelines as BMW/MINI. In order to make sure that their dealers were not hassled by “nit-picking” the ads they needed to promote their cars, we came up with the idea of AdBuilder. It gave the dealers the freedom to create ads of what they wanted, when they needed them, and also gave head office the peace of mind that the brand was still being followed to a T. The internal program allowed dealers to login to an internal software, and follow a step-by-step process in which they got to pick the attributes of their ad such as car, colour, headline, caption, ad format and colour specs and automatically populated their own dealer information on the ad. They would be given an option to email the final file to a printer or to save a PDF.
The whole system was originally done for BMW and was so successful that they ran it out for MINI as well.
Happy head office, happy dealers, happy us!
Click on the thumbnails below to see highlighted sections of the internal site.
