Posts tagged Business

With all the spam that we get, does e-mail mar­ket­ing still work?

As with any other type of mar­ket­ing, there is one key — make it rel­e­vant. For com­pa­nies that believe in just send­ing stuff to their data base of cus­tomers because those peo­ple were kind enough to pro­vide them with a clear gate­way to mar­ket to them, there is a spe­cial word for that type of mar­ket­ing: SPAM. I have signed up with var­i­ous com­pa­nies for their emails think­ing that I will get spe­cial offers or noti­fied of things before the reg­u­lar con­sumer, but have had some of those com­pa­nies just send com­pletely irrel­e­vant garbage that has forced me to add them to my SPAM list. I’m sure this was counter-productive for what they had in mind. However, there ARE com­pa­nies that have made use out of the infor­ma­tion I pro­vided to them when I signed up (age, inter­ests, loca­tion, etc) and have sent very spe­cific emails with con­tent that inter­ests me or is directly tar­geted to me. I check them, read them and often even pass them on to friends and encour­age THEM to sign up for the emails as well. Now that’s some bang for your buck.

Check it out: Digital Marketing Guide: E-mail