Posts tagged banking

Citi.com Website

Nov 3rd

Posted by Creative Passion in The Work

 

Designed in col­lab­o­ra­tion with Critical Mass Toronto, Citi.com was a rev­o­lu­tion­ary rebrand­ing project that took the refresh from the web­site to print instead of vice-vera. It also changed the way online bank­ing can be per­ceived — truly a design that thought of the end-user first instead of only focus­ing on inter­nal bank­ing perspectives.

The design process was very detailed and focused on such things as keep­ing clients above the fold, allow­ing them to bank in one screen, cus­tomize the site to sat­isfy their most fre­quent tasks, and add more usabil­ity than ever before includ­ing an online finan­cial advi­sor tool. The site, orig­i­nally designed for the United States, was so well received that it is being rolled out Internationally includ­ing both Asia and Europe.

PDF REVIEWS:

1. New York Times. “Bucks: Citibank Adds Money-Tracking Tools to Online Banking”. Download the PDF here.

2. The Financial Brand. “Citibank.com’s Extreme Website Makeover”. Download the PDF here.

3. Video of the new rebranded web­site — Click here to play.

Click on the thumb­nails below to see high­lighted sec­tions of the site or visit the live site citi.com

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Mobile Wallets — Coming to a Cell Phone Near You!

Jul 8th

Posted by Creative Passion in News

I admit I was once a doubter of how North America would adopt the idea of using a mobile phone for more than just calls, cam­eras, and music. As the love for all things “App” has emerged, it has become evi­dent that North Americans are embrac­ing the idea of a cell phone that does it all. Paypal recently acquired mobile pay­ment provider Zong for $240 mil­lion dol­lars! So, the ques­tion is, how long will it take us now to get rid of our tra­di­tional wal­lets? More >

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CIBC: First National Bank in Canada to Offer Mobile Banking

Feb 22nd

Posted by Creative Passion in News

I thought that this would take awhile to catch on in Canada, but CIBC has jumped on it and made it happen!

I thought that Mobile Banking would take awhile to be offered in Canada. We tend to be con­ser­v­a­tive in new approaches, but I guess with every­one get­ting “An App For That”, it only made sense to do a bank­ing app. There is a huge num­ber of peo­ple that are already famil­iar with online bank­ing, so I guess the step to mobile bank­ing wasn’t such a big leap as its just like surf­ing on your mobile, but its now an app des­ig­nated for it! I actu­ally expected a bank like TD Canada Trust or RBC or BMO to do it first, so CIBC has really sur­prised me but none-the-less, impressed me!

Check it out: CIBC becomes first major Canadian bank to offer a Mobile Banking App for iPhone

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Demand for Mobile Financial Services Grows

Feb 16th

Posted by Creative Passion in News

Are users tak­ing the leap and jump­ing to do their bank­ing on their cells? Really?

I’m all for doing pretty much every­thing on my cell phone. Its my right hand. But I think I would be wary to do my bank­ing through my cell. Primarily because it is so much eas­ier to lose than my lap­top! I’m sure there are secu­rity mea­sures put into place in coun­tries that already actively do this, but I’m still a lit­tle appre­hen­sive about it. However,  I am com­pletely on board with the idea of coupons and tick­ets being stored in our cells and feel that maybe that may be a very good baby-step for Canadians into fig­ur­ing the mobile bank­ing stuff — or at least just get­ting com­fort­able with it. I have no doubt it WILL hap­pen for us even­tu­ally as it has in many Asian coun­tries, but I think its some­thing that still needs to be dealt with great caution.

Check it out: Demand for Mobile Financial Services Grows

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