Posts tagged AdBuilder

There are few com­pa­nies that are as strict with their brand­ing guide­lines as BMW/MINI. In order to make sure that their deal­ers were not has­sled by “nit-picking” the ads they needed to pro­mote their cars, we came up with the idea of AdBuilder. It gave the deal­ers the free­dom to cre­ate ads of what they wanted, when they needed them, and also gave head office the peace of mind that the brand was still being fol­lowed to a T. The inter­nal pro­gram allowed deal­ers to login to an inter­nal soft­ware, and fol­low a step-by-step process in which they got to pick the attrib­utes of their ad such as car, colour, head­line, cap­tion, ad for­mat and colour specs and auto­mat­i­cally pop­u­lated their own dealer infor­ma­tion on the ad. They would be given an option to email the final file to a printer or to save a PDF.

The whole sys­tem was orig­i­nally done for BMW and was so suc­cess­ful that they ran it out for MINI as well.

Happy head office, happy deal­ers, happy us!

Click on the thumb­nails below to see high­lighted sec­tions of the inter­nal site.