News
I’m a creative and I have opinions! Here’s where you’ll find posts on interesting product launches, events happening around Toronto, news about Creative Passion (of course!), updates in the industry, informative articles and white papers as well as interesting sites to check out.
Mobile Wallets — Coming to a Cell Phone Near You!
Jul 8th
I admit I was once a doubter of how North America would adopt the idea of using a mobile phone for more than just calls, cameras, and music. As the love for all things “App” has emerged, it has become evident that North Americans are embracing the idea of a cell phone that does it all. Paypal recently acquired mobile payment provider Zong for $240 million dollars! So, the question is, how long will it take us now to get rid of our traditional wallets? I’m positive that money won’t be the only thing that moves to our cell phones in the next few years. Thing of all the things that people would use more often or keep if it was in our cells instead of a physical wallet?… metro passes, gift cards, credit cards, business cards, loyalty cards… so many items, so much potential!
Professional community service G+ has created an infographic that illustrates their insight into mobile payment trends that tracks what experts and analysts believe will happen in the next four years, including what will happen with near field communication (NFC). G+ also compared some of the current players in the mobile payment space.
Creative Passion is Mobile
May 10th
We are happy to say that you can now view our site on your cell phones! Creative Passion is now mobile.
We are now optimized for viewing on iPhone, iPod touch, Android, Palm Pre, Samsung touch and BlackBerry Storm/Torch mobile devices. So now you can keep up with us while you’re on the go!
Check it out: On your mobile device!
Life in Liberty Village: Caryl D’Souza
Jan 18th
Caryl D’Souza, Creative Director and Principal of Creative Passion, was recently interviewed by InLibertyVillage.com
Life in Liberty Village is like living in a mecca of creative individuals. Its a truly great and amazing place to live in, and one of the best parts of Toronto! Caryl D’Souza was recently interviewed about life in Liberty Village as the CD of Creative Passion, founder of Liberty Village Moms and life as a new mom in the neighbourhood.
Check it out: Life in Liberty Village: Caryl D’Souza
Viva la iAd revolution
Sep 8th
Michael Gramlow, CD at Lollipop, talks about the importance of adopting the same advertising mentality that Apple has done through iAds.
As far as I am concerned, Apple is like a virus that spreads rapidly throughout the world. Its a virus that is constantly mutating forcing the world to catch up with it at every turn. Apple’s latest stroke of genius: iAds. Essentially, when you download an App, these iAds are embedded within it and are capable of being a very rich, interactive experience — beyond banners and reaching millions. Michael Gramlow, CD at Lollipop, pushes on to say that advertisers should be pushing to have their media dollars spent in such a rich experience — no matter what mobile device they have!
Check it out: Viva La iAd Revolution
Loyalty via Foursquare!
Apr 20th
Foursquare has built-in loyalty for any place to track. Amazing that more companies haven’t taken advantage of it yet.
Starbucks has partnered up with Foursquare to allow their visitors to work towards a Starbucks Badge for frequenting their locations. Those who attain this badge will get other types of rewards from Starbucks as well.
Foursquare has even got a special part of their site for businesses to reference in order to use their app to encourage customer loyalty now! One great example is that they Mayor of the location can get something for free!
Check it out: Starbucks and Foursquare
Check it out: Foursquare for Businesses

