The rebrand was really an evolution of their old brand — refining the choice of typeface used in the logo and using colours that were bright and vibrant, yet still professional and modern. The website was developed as a CMS so that employees of Medworxx could quickly and easily add content to their site. Lastly, a new feature area was developed on their website to truly make them stand out as thought leaders in a fairly foggy area in Patient Flow. The main issue is that people use the terms and language in different ways throughout Canada and the rest of the world. Medworxx now has a Resource Library that anyone can reference to see definitions of terms, read articles, view whitepapers, etc. that can help clarify and unify much of the language.

Click on the thumbnails below to see highlighted sections of the site or visit the live site pf.medworxx.com

Designed in collaboration with Critical Mass Toronto, Citi.com was a revolutionary rebranding project that took the refresh from the website to print instead of vice-vera. It also changed the way online banking can be perceived — truly a design that thought of the end-user first instead of only focusing on internal banking perspectives.

The design process was very detailed and focused on such things as keeping clients above the fold, allowing them to bank in one screen, customize the site to satisfy their most frequent tasks, and add more usability than ever before including an online financial advisor tool. The site, originally designed for the United States, was so well received that it is being rolled out Internationally including both Asia and Europe.

PDF REVIEWS:

1. New York Times. “Bucks: Citibank Adds Money-Tracking Tools to Online Banking”. Download the PDF here.

2. The Financial Brand. “Citibank.com’s Extreme Website Makeover”. Download the PDF here.

3. Video of the new rebranded website — Click here to play.

Click on the thumbnails below to see highlighted sections of the site or visit the live site citi.com

Professional community service G+ has created an infographic that illustrates their insight into mobile payment trends that tracks what experts and analysts believe will happen in the next four years, including what will happen with near field communication (NFC). G+ also compared some of the current players in the mobile payment space.

We are now optimized for viewing on iPhone, iPod touch, Android, Palm Pre, Samsung touch and BlackBerry Storm/Torch mobile devices. So now you can keep up with us while you’re on the go!

Check it out: On your mobile device!

Life in Liberty Village is like living in a mecca of creative individuals. Its a truly great and amazing place to live in, and one of the best parts of Toronto! Caryl D’Souza was recently interviewed about life in Liberty Village as the CD of Creative Passion, founder of Liberty Village Moms and life as a new mom in the neighbourhood.

Check it out: Life in Liberty Village: Caryl D’Souza

As far as I am concerned, Apple is like a virus that spreads rapidly throughout the world. Its a virus that is constantly mutating forcing the world to catch up with it at every turn. Apple’s latest stroke of genius: iAds. Essentially, when you download an App, these iAds are embedded within it and are capable of being a very rich, interactive experience — beyond banners and reaching millions. Michael Gramlow, CD at Lollipop, pushes on to say that advertisers should be pushing to have their media dollars spent in such a rich experience — no matter what mobile device they have!

Check it out: Viva La iAd Revolution

Starbucks has partnered up with Foursquare to allow their visitors to work towards a Starbucks Badge for frequenting their locations. Those who attain this badge will get other types of rewards from Starbucks as well.

Foursquare has even got a special part of their site for businesses to reference in order to use their app to encourage customer loyalty now! One great example is that they Mayor of the location can get something for free!

Check it out: Starbucks and Foursquare

Check it out: Foursquare for Businesses

I’m all for viral marketing, letting fans have a piece of the “invention” pie and so on. When I read the title of this article, I thought it was a cool idea and was interested to see how it was done and how its panning out. While popularity for the contest seems to be working, the promo work done for the contest by the fans is less than stellar to say the least.

Its seems Mountain Dew didn’t even allow the fans to help create the flavours. It started with 7 sample flavours. Narrowed down to 3 from there. Fans were then divided into “Nations” that were given the task to do everything to promote thse flavours including working with Mountain Dew’s existing agencies to create online promos. They were also tasked to go on a cross-country road trip to promote their given flavour. I wonder if these people were paid for their time and if, creatively, these are the ads that Mountain Dew would have wanted had this been done as an internal campaign rather than a “contest”.

Bears the ugly head of Spec Work…

Check it out: Mountain Dew Releases 3 Fan-Created Flavors

Now anyone can have a store on Facebook. But that’s not really the news. A new functionality that allows storefronts to offer special pricing to users who become fans of the page or “Like” the page will add a whole new online incentive to having a Facebook storefront. Is this a premature step for Facebook? Will legalities start to come full-force on them? It took Ebay years to perfect their method, but still, there are sites like Craig’s List and Kijiji that leave the responsibility to those using it. Some have already started using this offering from Facebook. Seeing how well things like Virtual Gifting and using real funds with some Facebook games, perhaps they are right on track with where they need to be!

Check it out: Facebook E-Commerce App Payvment Allows Retailers To Use Coupons To Attract Fans

A look into the future by Saatchi & Saatchi

A very humorous (true?) look into the future of advertising coming from one of the big wigs in advertising themselves. It seems like it should be funny, but its a little sad and true all at the same time…

Check it out: The Last Advertising Agency on Earth