The Work
XPress Bet
Feb 8th
Online betting for horse races is a slightly complicated matter. MEC saw an opportunity to make it a more customized experience for their users through the XPressBet website. The existing site was something that users had become familiar with over many years, so changing it was something of a delicate matter. They needed to show users that this change would make things easier for them and allow them a more flexible and customized experience. After a lot of research and testing, MEC/XPressBet had developed some new functionality that worked great, but needed a little love in the aesthetics department ;o)
The new site had a clean and polished look with vibrant images and added ease through new usability features and tools. To allow for an easy transition for their users, they were allowed to opt in to using the new site or keep with the old one for a specified time. The response of users wanting to use the new site was overwhelming!
Click on the thumbnails below to see highlighted sections of the site or visit the live site: XPressBet.
Alberto
Feb 8th
Fashion Week in Toronto is HUGE. As a leading hair product brand, Alberto wanted to do something fun and unique for its users. We devised a whole campaign based on the idea of allowing a regular person to get the star-treatment through Alberto’s VIP Platinum Pass.
The VIP Pass allowed registered users to access things such as premium restaurant reservations, personal shoppers at high-end retailers, special invitations to élite events for the VIP and their registered “Entourage”, opportunities to get their hair and makeup done by celebrity stylists and a gossip app for their cell phones that updated them on celebrity whereabouts.
It also featured a contest for hair stylists and makeup artists to work with models to be ranked the Top Platinum Artists rated by VIP users. The finale was done at a roof-top party for VIPs, the Entourage & Guests.
Click on the thumbnails below to see highlighted sections of the campaign
