News

Mobile Wallets — Coming to a Cell Phone Near You!

I admit I was once a doubter of how North America would adopt the idea of using a mobile phone for more than just calls, cam­eras, and music. As the love for all things “App” has emerged, it has become evi­dent that North Americans are embrac­ing the idea of a cell phone that does it all. Paypal recently acquired mobile pay­ment provider Zong for $240 mil­lion dol­lars! So, the ques­tion is, how long will it take us now to get rid of our tra­di­tional wal­lets? More >

Creative Passion is Mobile

We are happy to say that you can now view our site on your cell phones! Creative Passion is now mobile.

We are now opti­mized for view­ing on iPhone, iPod touch, Android, Palm Pre, Samsung touch and BlackBerry Storm/Torch mobile devices. So now you can keep up with us while you’re on the go!

Check it out: On your mobile device!

Life in Liberty Village: Caryl D’Souza

Caryl D’Souza, Creative Director and Principal of Creative Passion, was recently inter­viewed by InLibertyVillage.com

Life in Liberty Village is like liv­ing in a mecca of cre­ative indi­vid­u­als. Its a truly great and amaz­ing place to live in, and one of the best parts of Toronto! Caryl D’Souza was recently inter­viewed about life in Liberty Village as the CD of Creative Passion, founder of Liberty Village Moms and life as a new mom in the neighbourhood.

Check it out: Life in Liberty Village: Caryl D’Souza

Viva la iAd revolution

Michael Gramlow, CD at Lollipop, talks about the impor­tance of adopt­ing the same adver­tis­ing men­tal­ity that Apple has done through iAds.

As far as I am con­cerned, Apple is like a virus that spreads rapidly through­out the world. Its a virus that is con­stantly mutat­ing forc­ing the world to catch up with it at every turn. Apple’s lat­est stroke of genius: iAds. Essentially, when you down­load an App, these iAds are embed­ded within it and are capa­ble of being a very rich, inter­ac­tive expe­ri­ence — beyond ban­ners and reach­ing mil­lions. Michael Gramlow, CD at Lollipop, pushes on to say that adver­tis­ers should be push­ing to have their media dol­lars spent in such a rich expe­ri­ence — no mat­ter what mobile device they have!

Check it out: Viva La iAd Revolution

Loyalty via Foursquare!

Foursquare has built-in loy­alty for any place to track. Amazing that more com­pa­nies haven’t taken advan­tage of it yet.

For those of you that don’t know what Foursquare is, its an appli­ca­tion that can be down­loaded to your smart­phone and you can use it to “check in” to dif­fer­ent loca­tions of places you are in. Foursquare aims to encour­age peo­ple to explore their neigh­bor­hoods and then reward peo­ple for doing so. For exam­ple, if you check in to a loca­tion the most, you become that location’s “Mayor”.

Starbucks has part­nered up with Foursquare to allow their vis­i­tors to work towards a Starbucks Badge for fre­quent­ing their loca­tions. Those who attain this badge will get other types of rewards from Starbucks as well.

Foursquare has even got a spe­cial part of their site for busi­nesses to ref­er­ence in order to use their app to encour­age cus­tomer loy­alty now! One great exam­ple is that they Mayor of the loca­tion can get some­thing for free!

Check it out: Starbucks and Foursquare

Check it out: Foursquare for Businesses