As a med­ical tech­nol­ogy com­pany spe­cial­iz­ing in the area of Patient Flow in hos­pi­tals, Medworxx’s brand and pres­ence both online and offline, needed some love and atten­tion. Creative Passion was engaged to evolve their cur­rent brand, deliver a new web­site that could be eas­ily man­aged by the inter­nal team and pro­vide func­tions on the site that would estab­lish Medworxx as thought lead­ers in the area of Patient Flow.

The rebrand was really an evo­lu­tion of their old brand — refin­ing the choice of type­face used in the logo and using colours that were bright and vibrant, yet still pro­fes­sional and mod­ern. The web­site was devel­oped as a CMS so that employ­ees of Medworxx could quickly and eas­ily add con­tent to their site. Lastly, a new fea­ture area was devel­oped on their web­site to truly make them stand out as thought lead­ers in a fairly foggy area in Patient Flow. The main issue is that peo­ple use the terms and lan­guage in dif­fer­ent ways through­out Canada and the rest of the world. Medworxx now has a Resource Library that any­one can ref­er­ence to see def­i­n­i­tions of terms, read arti­cles, view whitepa­pers, etc. that can help clar­ify and unify much of the language.

Click on the thumb­nails below to see high­lighted sec­tions of the site or visit the live site pf.medworxx.com