Creative Passion
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Posts by Creative Passion
Citi.com Website
Nov 3rd
Designed in collaboration with Critical Mass Toronto, Citi.com was a revolutionary rebranding project that took the refresh from the website to print instead of vice-vera. It also changed the way online banking can be perceived — truly a design that thought of the end-user first instead of only focusing on internal banking perspectives.
The design process was very detailed and focused on such things as keeping clients above the fold, allowing them to bank in one screen, customize the site to satisfy their most frequent tasks, and add more usability than ever before including an online financial advisor tool. The site, originally designed for the United States, was so well received that it is being rolled out Internationally including both Asia and Europe.
PDF REVIEWS:
1. New York Times. “Bucks: Citibank Adds Money-Tracking Tools to Online Banking”. Download the PDF here.
2. The Financial Brand. “Citibank.com’s Extreme Website Makeover”. Download the PDF here.
3. Video of the new rebranded website — Click here to play.
Click on the thumbnails below to see highlighted sections of the site or visit the live site citi.com
Mobile Wallets — Coming to a Cell Phone Near You!
Jul 8th
I admit I was once a doubter of how North America would adopt the idea of using a mobile phone for more than just calls, cameras, and music. As the love for all things “App” has emerged, it has become evident that North Americans are embracing the idea of a cell phone that does it all. Paypal recently acquired mobile payment provider Zong for $240 million dollars! So, the question is, how long will it take us now to get rid of our traditional wallets? More >
Creative Passion is Mobile
May 10th
We are happy to say that you can now view our site on your cell phones! Creative Passion is now mobile.
We are now optimized for viewing on iPhone, iPod touch, Android, Palm Pre, Samsung touch and BlackBerry Storm/Torch mobile devices. So now you can keep up with us while you’re on the go!
Life in Liberty Village: Caryl D’Souza
Jan 18th
Caryl D’Souza, Creative Director and Principal of Creative Passion, was recently interviewed by InLibertyVillage.com
Life in Liberty Village is like living in a mecca of creative individuals. Its a truly great and amazing place to live in, and one of the best parts of Toronto! Caryl D’Souza was recently interviewed about life in Liberty Village as the CD of Creative Passion, founder of Liberty Village Moms and life as a new mom in the neighbourhood.
Check it out: Life in Liberty Village: Caryl D’Souza
Viva la iAd revolution
Sep 8th
Michael Gramlow, CD at Lollipop, talks about the importance of adopting the same advertising mentality that Apple has done through iAds.
As far as I am concerned, Apple is like a virus that spreads rapidly throughout the world. Its a virus that is constantly mutating forcing the world to catch up with it at every turn. Apple’s latest stroke of genius: iAds. Essentially, when you download an App, these iAds are embedded within it and are capable of being a very rich, interactive experience — beyond banners and reaching millions. Michael Gramlow, CD at Lollipop, pushes on to say that advertisers should be pushing to have their media dollars spent in such a rich experience — no matter what mobile device they have!
Check it out: Viva La iAd Revolution