Foursquare has built-in loy­alty for any place to track. Amazing that more com­pa­nies haven’t taken advan­tage of it yet.

For those of you that don’t know what Foursquare is, its an appli­ca­tion that can be down­loaded to your smart­phone and you can use it to “check in” to dif­fer­ent loca­tions of places you are in. Foursquare aims to encour­age peo­ple to explore their neigh­bor­hoods and then reward peo­ple for doing so. For exam­ple, if you check in to a loca­tion the most, you become that location’s “Mayor”.

Starbucks has part­nered up with Foursquare to allow their vis­i­tors to work towards a Starbucks Badge for fre­quent­ing their loca­tions. Those who attain this badge will get other types of rewards from Starbucks as well.

Foursquare has even got a spe­cial part of their site for busi­nesses to ref­er­ence in order to use their app to encour­age cus­tomer loy­alty now! One great exam­ple is that they Mayor of the loca­tion can get some­thing for free!

Check it out: Starbucks and Foursquare

Check it out: Foursquare for Businesses