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Creative Passion is based in Toronto and offers various services for online experiences ranging from simple banners to full-blown sites and everything in between!
Having worked with various agencies across Toronto such as Blast Radius, Henderson Bas, Ogilvy Interactive, Wunderman and Lollipop (to name a few) and even Critical Mass out in Calgary as well, our creative experience can cater to boutiques, interactive agencies, multidisciplinary agencies, and directly with businesses and individuals as well.
Our job and passion is to help create great interactive experiences. If you’d like to get in touch and talk about projects and initiatives or even just introduce yourself, send an email and Let’s Talk!
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Toyota 2010 4Runner Website
Feb 8th
Toyota 2010 4RUNNER Microsite
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Live Site: www.4runner.ca
Agency: Lollipop for Dentsu | Role: Art Direction/Design
Loyalty via Foursquare!
Apr 20th
Foursquare has built-in loyalty for any place to track. Amazing that more companies haven’t taken advantage of it yet.
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- Screen Capture from Mashable.com
For those of you that don’t know what Foursquare is, its an application that can be downloaded to your smartphone and you can use it to “check in” to different locations of places you are in. Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. For example, if you check in to a location the most, you become that location’s “Mayor”.
Starbucks has partnered up with Foursquare to allow their visitors to work towards a Starbucks Badge for frequenting their locations. Those who attain this badge will get other types of rewards from Starbucks as well.
Foursquare has even got a special part of their site for businesses to reference in order to use their app to encourage customer loyalty now! One great example is that they Mayor of the location can get something for free!
Check it out: Starbucks and Foursquare
Check it out: Foursquare for Businesses
Contest vs. Free Labour
Apr 19th
What is the line between “Fan-Based Contest” and just getting your fans to do work for you?
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- Screen Capture from Mashable.com
I’m all for viral marketing, letting fans have a piece of the “invention” pie and so on. When I read the title of this article, I thought it was a cool idea and was interested to see how it was done and how its panning out. While popularity for the contest seems to be working, the promo work done for the contest by the fans is less than stellar to say the least.
Its seems Mountain Dew didn’t even allow the fans to help create the flavours. It started with 7 sample flavours. Narrowed down to 3 from there. Fans were then divided into “Nations” that were given the task to do everything to promote thse flavours including working with Mountain Dew’s existing agencies to create online promos. They were also tasked to go on a cross-country road trip to promote their given flavour. I wonder if these people were paid for their time and if, creatively, these are the ads that Mountain Dew would have wanted had this been done as an internal campaign rather than a “contest”.
Bears the ugly head of Spec Work…
Check it out: Mountain Dew Releases 3 Fan-Created Flavors
Facebook Becoming a Virtual E-Mall
Apr 19th
Facebook to become the next Ebay??
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- Screen Capture from TechCrunch
Now anyone can have a store on Facebook. But that’s not really the news. A new functionality that allows storefronts to offer special pricing to users who become fans of the page or “Like” the page will add a whole new online incentive to having a Facebook storefront. Is this a premature step for Facebook? Will legalities start to come full-force on them? It took Ebay years to perfect their method, but still, there are sites like Craig’s List and Kijiji that leave the responsibility to those using it. Some have already started using this offering from Facebook. Seeing how well things like Virtual Gifting and using real funds with some Facebook games, perhaps they are right on track with where they need to be!
Check it out: Facebook E-Commerce App Payvment Allows Retailers To Use Coupons To Attract Fans
The Last Advertising Agency on Earth
Mar 22nd
A look into the future by Saatchi & Saatchi
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- Screen Capture from Sattchi & Saatchi’s short film: The Last Advertising Agency on Earth
A very humorous (true?) look into the future of advertising coming from one of the big wigs in advertising themselves. It seems like it should be funny, but its a little sad and true all at the same time…
Check it out: The Last Advertising Agency on Earth
Do Facebook Moderators Need PR Lessons?
Mar 19th
Nestle has become a target of the moment – but does it make us wonder now if Facebook Moderators need PR lessons???
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- Screen Capture from Nestle’s Facebook Fan Page
It just makes me wonder if “Facebook Moderator” will soon become an actually trained position in a company rather than just seeing who has time to respond and keep an eye on the company’s Facebook Fan page? I’ve seen downhill incidents like this now with Nestle as well as Zip Car which both ended up needing damage control because of what someone at the given company posted or responded on the social networking site. While this was a defensive tactic that even the PR rep agreed with (upholding the brand standards and keeping the company out of a negative light), she did say that it was worded very poorly and in bad taste. Companies that decide to have a Facebook page should carefully select who moderates it and make sure that it would be the same person that they would happily present to a room full of millions of potential buyers, because essentially that’s what the individual is doing.
Check it out: Nestle to Facebook Fans: Consider Yourself Embraced