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Creative Passion is based in Toronto and offers various services for online experiences ranging from simple banners to full-blown sites and everything in between!
Having worked with various agencies across Toronto such as Blast Radius, Henderson Bas, Ogilvy Interactive, Wunderman and Lollipop (to name a few) and even Critical Mass out in Calgary as well, our creative experience can cater to boutiques, interactive agencies, multidisciplinary agencies, and directly with businesses and individuals as well.
Our job and passion is to help create great interactive experiences. If you’d like to get in touch and talk about projects and initiatives or even just introduce yourself, send an email and Let’s Talk!
MINI AdBuilder
Feb 8th
There are few companies that are as strict with their branding guidelines as BMW/MINI. In order to make sure that their dealers were not hassled by “nit-picking” the ads they needed to promote their cars, we came up with the idea of AdBuilder. It gave the dealers the freedom to create ads of what they wanted, when they needed them, and also gave head office the peace of mind that the brand was still being followed to a T. The internal program allowed dealers to login to an internal software, and follow a step-by-step process in which they got to pick the attributes of their ad such as car, colour, headline, caption, ad format and colour specs and automatically populated their own dealer information on the ad. They would be given an option to email the final file to a printer or to save a PDF.
The whole system was originally done for BMW and was so successful that they ran it out for MINI as well.
Happy head office, happy dealers, happy us!
Click on the thumbnails below to see highlighted sections of the internal site.
Toyota 2010 4Runner Website
Feb 8th
Designed in collaboration with Lollipop, the Toyota 2010 4RUNNER website was designed with true user involvement in mind. The site revolves around a contest where users can upload videos showing why they should win a new 2010 4RUNNER. These videos can be shared across various social media sites.
The video player was custom designed for 4RUNNER to match the sites look and feel to give a completely seamless design experience for the user.
The site also features videos that show users various features and how to use them as well as the components of the 4RUNNER that make it “Stronger. Safer. Smarter.”
Click on the thumbnails below to see highlighted sections of the site or visit the live site 4Runner.ca
Medworxx
Nov 3rd
As a medical technology company specializing in the area of Patient Flow in hospitals, Medworxx’s brand and presence both online and offline, needed some love and attention. Creative Passion was engaged to evolve their current brand, deliver a new website that could be easily managed by the internal team and provide functions on the site that would establish Medworxx as thought leaders in the area of Patient Flow.
The rebrand was really an evolution of their old brand — refining the choice of typeface used in the logo and using colours that were bright and vibrant, yet still professional and modern. The website was developed as a CMS so that employees of Medworxx could quickly and easily add content to their site. Lastly, a new feature area was developed on their website to truly make them stand out as thought leaders in a fairly foggy area in Patient Flow. The main issue is that people use the terms and language in different ways throughout Canada and the rest of the world. Medworxx now has a Resource Library that anyone can reference to see definitions of terms, read articles, view whitepapers, etc. that can help clarify and unify much of the language.
Click on the thumbnails below to see highlighted sections of the site or visit the live site pf.medworxx.com
Citi.com Website
Nov 3rd
Designed in collaboration with Critical Mass Toronto, Citi.com was a revolutionary rebranding project that took the refresh from the website to print instead of vice-vera. It also changed the way online banking can be perceived — truly a design that thought of the end-user first instead of only focusing on internal banking perspectives.
The design process was very detailed and focused on such things as keeping clients above the fold, allowing them to bank in one screen, customize the site to satisfy their most frequent tasks, and add more usability than ever before including an online financial advisor tool. The site, originally designed for the United States, was so well received that it is being rolled out Internationally including both Asia and Europe.
PDF REVIEWS:
1. New York Times. “Bucks: Citibank Adds Money-Tracking Tools to Online Banking”. Download the PDF here.
2. The Financial Brand. “Citibank.com’s Extreme Website Makeover”. Download the PDF here.
3. Video of the new rebranded website — Click here to play.
Click on the thumbnails below to see highlighted sections of the site or visit the live site citi.com
Mobile Wallets — Coming to a Cell Phone Near You!
Jul 8th
I admit I was once a doubter of how North America would adopt the idea of using a mobile phone for more than just calls, cameras, and music. As the love for all things “App” has emerged, it has become evident that North Americans are embracing the idea of a cell phone that does it all. Paypal recently acquired mobile payment provider Zong for $240 million dollars! So, the question is, how long will it take us now to get rid of our traditional wallets? I’m positive that money won’t be the only thing that moves to our cell phones in the next few years. Thing of all the things that people would use more often or keep if it was in our cells instead of a physical wallet?… metro passes, gift cards, credit cards, business cards, loyalty cards… so many items, so much potential!
Professional community service G+ has created an infographic that illustrates their insight into mobile payment trends that tracks what experts and analysts believe will happen in the next four years, including what will happen with near field communication (NFC). G+ also compared some of the current players in the mobile payment space.
Creative Passion is Mobile
May 10th
We are happy to say that you can now view our site on your cell phones! Creative Passion is now mobile.
We are now optimized for viewing on iPhone, iPod touch, Android, Palm Pre, Samsung touch and BlackBerry Storm/Torch mobile devices. So now you can keep up with us while you’re on the go!
Check it out: On your mobile device!
Life in Liberty Village: Caryl D’Souza
Jan 18th
Caryl D’Souza, Creative Director and Principal of Creative Passion, was recently interviewed by InLibertyVillage.com
Life in Liberty Village is like living in a mecca of creative individuals. Its a truly great and amazing place to live in, and one of the best parts of Toronto! Caryl D’Souza was recently interviewed about life in Liberty Village as the CD of Creative Passion, founder of Liberty Village Moms and life as a new mom in the neighbourhood.
Check it out: Life in Liberty Village: Caryl D’Souza